Anaemia Mukt Bharat (AMB) is a flagship public health strategy of the Government of India, launched in 2018 by the Ministry of Health and Family Welfare (MoH&FW) as a component of the POSHAN Abhiyaan (National Nutrition Mission). The program was created to address anaemia, a major public health challenge in India associated with poor pregnancy outcomes and impaired child development, and evolved from the earlier National Nutritional Anaemia Prophylaxis Program (NNAPP) started in 1970. The original strategy aimed to reduce anaemia prevalence by 3 percentage points per year between 2018 and 2022 using a 6x6x6 framework that covered six beneficiary groups, six interventions, and six institutional mechanisms.
The program was recently revamped and its operational guidelines were released on June 29, 2026, transforming it into the Anaemia Mukt Bharat Abhiyaan. The core mechanism was expanded from the 6x6x6 to a 7x7x7 strategy. The new framework added low birth weight (LBW) infants aged 0-6 months as the seventh beneficiary group and introduced 'Eating Right' as the seventh intervention to promote iron-rich and diversified diets.
The service delivery model was upgraded from the T3 approach ('Test, Treat, and Talk') to the T4 approach ('Test, Treat, Talk, and Track') to ensure systematic follow-up. The program connects to other government initiatives like the Rice Fortification Initiative and uses digital platforms such as the JANANI Portal, RBSK, and U-WIN for real-time monitoring, which forms the basis of the seventh institutional mechanism. Furthermore, the revised guidelines recommend intravenous iron therapy using Ferric Carboxymaltose and Iron Sucrose for severe or non-responsive cases in pregnant and lactating women.